David Cook is one of the country's top Peak Performance coaches and seminar leaders.  He served as "Mental Training Coach" for the San Antonio Spurs from 1996 – 2004 that included two World Championships.  He also served as mental training coach for the Washington Wizards of the NBA in 2005, helping them reach the second round of the playoffs for the first time in 26 years. Golf Digest recently named him one of the “Top 10 Mental Game Experts” in the world of golf.  As past president of the National Sport Psychology Academy he is known as a leading authority in the science of Peak Performance.  He has coached performers from the PGA (over 100 players), NBA (two NBA MVP’s, David Robinson and Tim Duncan), NFL, MLB, Olympics, and collegiate national championship ranks.  His business clients have included The PGA of America, Exxon Mobil, Sprint, HP/Compaq, USAA, Heinz, American Express, Bristol-Myers Squibb, Texas Instruments, Bayer, Interstate Battery, StorageTek,  Pitney Bowes, US Filter, State Farm Insurance, Robert Half International, and many others. 

            David is President of his Texas based Peak Performance firm that bridges the gap between the sports and business arenas.  He is the former Director of Applied Sport and Performance Psychology at the University of Kansas (1984 – 1996) where his peers elected him President of the National Sport Psychology Academy in 1992.  During his twelve year tenure at K.U. he counseled over 1500 athletes and coaches.  He also directed the Mindset Academy at the Westin La Cantera Resort, a nationally recognized mental training academy for aspiring competitive golfers from 2001 - 2006.  David’s articles have been featured in Golf Magazine, Golf Illustrated, and Golf Tips.  In 1988 David represented the United States at the International Olympic Academy in Olympia, Greece.

            David received his undergraduate degree from Baylor University in 1980.  He completed his Ph.D. in Applied Sport and Performance Psychology from the University of Virginia in 1984.  He is married to Karen and has two daughters.  They live in Fredericksburg, Texas.

He recently released his first performance novel, Golf’s Sacred Journey: Seven Days at the Links of Utopia (see comments below).

Golf’s Sacred Journey endorsements:

“Read it.  Devour it.  Keep it as a reference book.  You’ll be glad you did. ‘Golf’s Sacred Journey’ is a remarkable and encouraging story with an entirely different approach on how to excel in your golf game.”   Zig Ziglar, leading motivational expert and best selling author.
"This book floored me.  It reminded me of the many discussions David and I had during my last 7 years in the NBA.  This book is full of wisdom that will enhance your game and I believe it just may change your life."  David Robinson, NBA MVP, Two Time World Champion

“All golfers should read ‘Golf’s Sacred Journey.’  It is a book that will change the way you think and the way you live.”  Tom Lehman, British Open Champion 1996, U.S. Ryder Cup Captain 2006

I know you'll love ‘Golf’s Sacred Journey’ as much as I did.  It will give you more enjoyment, confidence and hope on your journey around the links, and for your journey to eternity”.  Scott Simpson, US Open Champion 1987.

“‘Golf’s Sacred Journey is one of the best golf books I have ever read.  It is a must read for anybody, especially golfers.  You will not be able to put this book down!”   Larry Mize, Master’s Champion, 1987

“‘Golf's Sacred Journey’ has again revealed the wisdom of David Cook as a teacher, coach and encourager of life. This is one trip you can't afford to miss. Enjoy the Journey!”  Stan Utley, PGA Tour winner and leading short game expert